What they are Saying
What they are Saying
As I do say time and again, of course moving to London means having the opportunity to explore new cultures and the cuisine that goes with it—as we should. The remarkable aspect of this city, however, is its variety of ethnic cuisines, so why not throw some American pancakes and ready-made-pie-crust into the big ol’ melting pot? Just a pinch here and there to please the palate…it’s natural to crave the flavors you grew up with, after all. That’s why we see so many people getting busted on those shows they air here like Passport Patrol—people are always trying to smuggle goods in from their homeland without claiming it at customs!
American citizens in Notting Hill from Elisabeth Murdoch and Ruby Wax and their kids must be thrilled.
The legendary and lamented Ladbroke Grove Post Office Z.Punjani (closed a few months ago) has reinvented itself-it now purveys US fine foods. The Marshmallow Fluff flies of the shelves, schoolgirls load up on the Betty Crocker, Cap’nCrunch, Froot Loops,, Reeses,- the food may all be sugary junk, but who’s complaining? The names alone are good enough to eat.
Rachael Johnson –The London Evening Standard
An American Food Store in London
It was the sign that first caught my eye. I was updating my food shopping guide Food Lovers’ London, out visiting food shops in Holland Park. Walking up towards Notting Hill, I spotted the red, white and blue sign declaring ‘American Food Store’ in large letters above what looked like a newsagents. I crossed the road and peered in – there – past the magazines and newspapers – were shelves lined with gaudily colourful cans and packets so I went in to investigate.Sure enough, there was an array of American foodstuffs, from boxes of Duncan Hines Red Velvet Cake Mix and cans of the iconic Campbell’s Tomato Soup made famous by Andy Warhol to fluorescent-coloured packets of Wonka Nerds and Bazooka bubble gum. The shop’s friendly, helpful owner, Ali Punjani, explained that this had been a newsagent and a post office, but was now indeed an American food store – known for both the range it carries and its competitive pricing. Intrigued by what he’d told me, I returned to learn more of Ali’s story and how he’d come to set up his American food shop. London Food Chronicle
Brownie and Cake Mix Good luck finding a brownie mix (or a pancake or cake mix) outside of the U.S. In London, the American Food Store fulfills a niche market of American cravings. Inspired by holidays in the States, the proprietors of this store aim to offer reasonably–priced and legitimate American products—not the adulterated cereals and sodas they claim are sold under the same brand names in the United Kingdom. However, perhaps the store’s greatest boon to traveling Americans is its store of dry goods: aside from prepared foods, the American Food Store sells baking necessities like Gold Medal flour, Clabber Girl baking powder and, of course, mixes from Duncan Hines and the First Lady of American cooking, Betty Crocker. Budget Travel Blog